The Holmes Report has partnered with Ogilvy for a multi-part series looking at creativity in PR from a variety of angles. Part 3 explores the evolution of social and digital — and how improv can improve one's PR game — with the agency's managing director of content and social Kathy Baird. Then we look at another angle of creativity with the emergence of microtribes as harbingers — or even supplanting — mass pop culture. For this discussion, we bring on M Booth’s chief insights and planning officer  Bonnie Ulman — and its chief creative officer AG Bevilaqua.  Show Notes Part 1 of the Creativity Series on Diversity Part 2 of the Creativity Series on the News Media Landscape & Fake News Strong Opinions Loosely Held  Strong Opinions Loosely Held — Teenage Girls Are Magic 

The Echo Chamber podcast is produced by Markettiers.