What role does creativity play in a crisis communications situation? We're going to find out in our premiere Season Two episode featuring our interview with author Nir Bashan, a world-renowned creativity expert. Listen in to hear concrete examples of why creativity can potentially help--or even save--a brand in a crisis.

Listen on Anchor, Apple Podcasts or wherever you get your favorite pods. Want to go deeper? Listen to Nir's interview on Mysterious Goings On.

Nir has taught thousands of leaders and individuals around the globe how to harness the power of creativity to improve profitability, increase sales, and ultimately create more meaning in their work. He has spent the last two decades working on a formula to codify creativity. That formula is found in The Creator Mindset, which has been translated into two languages. He was one of the youngest professors ever selected to teach graduate courses at the Art Center College of Design in Pasadena and also taught undergraduate courses at the University of California at Los Angeles.

He has worked on numerous albums, movies, and advertisements with famous actors and musicians ranging from Rod Stewart to Woody Harrelson. His work on creativity has won a Clio Award and was nominated for an Emmy.  Nir is the founder and CEO of The Creator Mindset LLC, a company that conducts workshops, consulting, coaching, and keynote speeches at conferences and corporate events. His clients include AT&T, Microsoft, Ace Hardware, NFL Network, EA Sports, Suzuki, Activision and jetBlue.

Learn more about Nir Bashan: https://www.nirbashan.com/. Order his book on Amazon by clicking here.

"Nir Bashan has written a rare gem of a business book, one that all professionals should read and take to heart. In particular, I find his take on why the use of creativity in a crisis communication situation can potentially help or even save a brand, extremely useful. I now use his examples and strategic advice to illustrate my approach to clients."

-- Alex Greenwood, Managing Principal, AGPR and Host of the PR After Hours podcast. 

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