Oftentimes inside of our companies, we've been doing things for decades just because we've been doing them for decades. It's important for us to break away from that cycle and start thinking about creative new ways of doing things.

One thing you can do is write down all of your ideas, like a brain dump. Put all your ideas on paper and just see what comes out of your head. The reason this is crucial is because when you can write down your idea and conceptualize it, you really think through a lot of stuff. And you spend less time worrying about pretty pictures or making things look nice.

After your brain dump, you can look for common patterns. And once you clump these things together, turn it into a six-page document, flesh out all your ideas, and let other people take a look at it and give their feedback.