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Creative branding in China

Podcast |: The PRovoke Media Podcast
Publisher |: PRovoke Media
Media Type |: audio
Podknife tags |: Business,; Communication,; Interview,; Management & Marketing,; Public Relations
Categories Via RSS |: Business,; Business News,; Marketing,; News
Publication Date |: Mar 21, 2022
Episode Duration |: 00:33:09

PRovoke Media has partnered with The Orange Blowfish to discuss the changes in how retail brands connect with consumers in China and how global brands can capitalise on these trends. In this discussion, Asics Greater China MD Hilda Chan discusses her approach and learnings with The Orangeblowfish founder and creative director Siu Tang and PRovoke Media editor-in-chief Arun Sudhaman.

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