Podknife - Creating a Logo Package - An interview with Michael Bruny-Groth by The Logo Geek Podcast

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Creating a Logo Package - An interview with Michael Bruny-Groth

Podcast |: The Logo Geek Podcast
Publisher |: Ian Paget
Media Type |: audio
Podknife tags |: Brand Development,; Business,; Design,; Entrepreneurship,; Interview,; Management & Marketing
Categories Via RSS |: Arts,; Business,; Design,; Marketing
Publication Date |: Sep 15, 2019
Episode Duration |: 00:52:40

Once your clients agreed the logo you’ve designed what files should you be sending? As a professional logo designer you need to provide the logo in a number of formats for web and print, as well as colour variations and configurations to ensure the logo you’ve designed is versatile.

In this episode Ian interviews Michael Bruny-Groth to learn how to create a comprehensive logo package, and the file types and formats that you should be including. We also learn about the story behind Logo Package Express, an illustrator plugin designed to speed up the process of preparing a logo package.

Resources & Books Mentioned

Logo Package Express
Designing Products People Love by Scott Hurff. Buy on Amazon UK | Amazon US
30×500 – A course to help you create predictable, repeatable sales.
Astute Graphics

View the show notes for this episode along with a full transcription here: https://logogeek.uk/podcast/creating-a-logo-package/

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