How do you define a “crisis” versus just an “issue”?

Business continuity depends not only on a well-crafted response plan but also on your ability to determine when that plan should be implemented.

In this episode, Melissa Agnes, Founder and CEO of the Crisis Ready Institute, joins to discuss the relationship between crisis management and business resilience. With over a decade of experience in crisis management in various industries, Melissa shares the five hindrances to being crisis-ready and the role culture plays in determining your preparedness.