What does SEO look like for creatives today?It's a great strategy for building traction for a business or a book, how can you do that without throwing money at Facebook or Google ads?My guest in this episode is the Founder of Lolly Co, Daniel Cooper. His new book, Upgrade, shows business owners how to use key strategies and techniques to grow their business, including producing engaging content.Content can come in many forms, from blogging, writing guest articles, newsletters - in fact, anything where some type of creative writing is involved.But it's not just about producing volumes of content for the sake of it. It's learning how to craft exciting and useful content that will ultimately get you seen.In today's episode we discuss: 

• Writing content that engages the reader
• The benefits of creating a newsletter
• Using the right tools when crafting your content
• Where to place your content so that you retain full control over it

Resources:

• Ahrefs
• Clearscope
• Marketmuse
• Dashword
• HARO
• UpGrade the book
• Lolly.co

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