Create consistent content for your small business by following social media and content marketing trends like shoppable posts.

Consistent Content Episode Summary

We're excited to announce a new show format and exciting changes to the show.

The biggest things you'll get are two hosts (twice the knowledge!), a fun format, and we've made it easier than ever to ask us questions before, during, and after the show.

This week, we talked a lot about shoppable posts (interactive posts to help you sell your products) using video, and the easiest ways to get started not only creating content once but creating a repeatable process so you'll be connecting with customers on an ongoing basis.

Changes to the Women Conquer Business Show

Jen's podcasting with cohost Shelley Carney, who she met at the She Podcasts Live event last October. They're combining their knowledge of marketing and live streaming to help you get your marketing messages out as quickly as possible.

Shoppable Social Posts

• Pinterest TV
• Firework (shoppable posts on your website)
• Information about web stories
• program.amazon.com/influencers?ref=womenconquerbiz.com">Amazon Influencer
• Livestreaming on Amazon

Task Management Tools to Stay on Top of Your Goals

• Things 3 (Mac only)
• Monday.com (robust project management software)

Words of Wisdom

We're talking about habits, we're talking about creating consistent content. One of the ways that you do that is you systematize it, you automate it, you make it part of your workflow, and have a task management app that you use that is low cost and really easy to use. — Jen

I work with other fellow encore entrepreneurs, people who have had a career, they have some knowledge in their life that they built up, a bunch of skills. Now they want to create their own at-home business combining all of those skills along with their passion, something that they love to do. For me, I love to livestream. I love to reach out to people. I love to have that conversation going online with our chat room and that's my passion. — Shelley

Related Blog Posts

• TikTok for Small Business: 6 Easy Steps to Your Short Form Video Strategy
• Grow Your Business with These 3 Content Marketing Ideas
• How to Execute Your Content Plan

Connect with Us

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

Connect with Shelley

Engineered by AGK Media Studio

• Connect with Shelley Carney
• Schedule a free consultation with AGK Media Studio
• New Mexico Day Trips

This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp