press.jpg" alt="book publishing" width="520" height="293"> In the latest Marketing Companion, we take a "behind the scenes" examination of The Content Codena.amazon-adsystem.com/e/ir?t=schaemarkesol-20&l=am2&o=1&a=0692372334" alt="" width="1" height="1">, a new book that charts a course for winning in a world of overwhelming information density. But along the way, Tom Webster and I also discuss ...

• A few takeaways from SXSW 2015
• The virtures of a sub-premium dating service
• Why the four benefits of traditional publishing are obsolete, and what I did about it.
• The reason why this is the hardest time to be in marketing -- ever.
• The Alpha Audience -- Why this is the bedrock of your business.
• Why you should be writing for the smallest possible audience.
• Why it's time to re-evaluate the sacred cow of SEO.
• Why the success of digital marketing might rely on gray social media.

Wow. That sounds like one great podcast, doesn't it? Well let's stop this dilly-dallying and get right to it!

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