Maven Ventures General Partner Sara Deshpande has been investing in the consumer tech space for a decade.

Over time, the seed-stage venture firm has backed the likes of Zoom, Cruise, Hello Heart, Perplexity and x.AI and has grown to over $200 million in assets under management.

Now, with a new $60 million fund — and plans to write six to eight checks of up to $1.5 million each year — Deshpande joined TechCrunch senior reporter Mary Ann Azevedo on Equity to discuss the changes in the consumer landscape, how her firm is doubling down on artificial intelligence and what makes a startup stand out.

When it comes to AI, Deshpande thinks that at the seed stage, AI's ability to improve life for consumers “is going to get here much more quickly than people think.” At the same time, she thinks that the peak AI frenzy was about 12 months ago.

She also acknowledged that there is naturally going to be some “tumult” around the sector. Perplexity, for example, has been under fire amid plagiarism and web scraping charges.

Equity will be back on Friday, so stay tuned!

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