The connection between music and Jack Daniel’s Tennessee Whiskey has always been strong. The link between the brand and American country music has been particularly vibrant over the years, as the spirit has informed, not only the creation of songs, but also the celebration of them. On this episode, we talk with country music media mainstay Storme Warren about the current state of the genre, how both the music and the whiskey play to a worldwide audience and how a commitment to both innovation and tradition informs what comes out over the airwaves and round the Barrel.