Podknife - Copycats & Contrarians by Think: Business Futures

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Copycats & Contrarians

Podcast |: Think: Business Futures
Publisher |: 2SER 107.3FM
Media Type |: audio
Podknife tags |: Business,; Business News,; Society & Culture
Categories Via RSS |: Business,; Society & Culture
Publication Date |: Aug 09, 2022
Episode Duration |: 00:29:20

Why do we follow the crowd? When is it a good idea and when is it not? Michelle Baddeley from the UTS Business School is the author of the book Copycats and Contrarians. She joins the show to talk about the concept of herding and how it manifests in the business world.

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