I caught up with Alicia Dietsch, Senior Vice President of Business Marketing for AT&T Business, to talk about her role, the topic of Business of Human marketing, and a look back at the impact of the year that was 2021. We kick off with Alicia sharing a brief outline of what a “day in the life of Alicia Dietsch” is like in her role as Senior Vice President of Business Marketing for AT&T Business and the key focus areas her role entails. The key topics we cover in this discussion include: - Business to Human marketing, what it means, and why it matters - A short “2021 year in review” & looking at lessons learned - How 2021 caused “Shifts in customer expectations” We wrap up this conversation with a view of what do Alicia thinks is coming over the horizon in the next 12 to 18 months, and in particular what decision makers should be considering as they look to the short to medium term future. Tune in now for all of these amazing topics and more. This podcast was made in partnership with AT&T Business. For more information visit: AT&T Business website: bit.ly/attbusiness​ .