Please login or sign up to post and edit reviews.
Conversational Marketing - Andy Mauro, Automat - Voice Tech Podcast ep.015
Publisher |
Carl Robinson
Media Type |
audio
Categories Via RSS |
Education
How To
News
Tech News
Technology
Publication Date |
Nov 25, 2018
Episode Duration |
00:16:21

Andy Mauro, CEO and co-founder of Automat, a company that helps brands deliver personalised one-to-one voice and messaging experiences to their customers. Andy has been helping to shape the voice industry for almost two decades now, having spent 16 years at Nuance, the most successful speech recognition company in history, and then TellMe, which was acquired by Microsoft. 

In this episode we discuss Conversational Marketing and why it represents a fundamental shift in digital marketing. Andy explains how voice assistants will change the landscape of consumer sales & marketing, and the implications of voice search on brands' content marketing strategies. He founded Automat because the sales experience on web and mobile customer lack the personal touch, and he believes voice is the answer to this problem. We also discuss the role of influencers in conversational marketing, and how conversational marketing could impact brick and mortar shopping on the high street. 

We also cover the history of the voice industry and how we got to where we are today, some of the lessons Andy has learned over his time in the industry, and why voice assistants might be heading for the trough of disillusionment in 2019. Thanks to Andy's wealth of experience it's an exceptionally interesting conversation, and highly relevant to anyone involved in the field. This is a time-limited preview. To hear the full episode, and access the full catalogue of episodes and bonus content, become a Voice Tech Pro https://voicetechpodcast.com/pro

Links from the show: 

Subscribe to get future episodes: 

Join the discussion: 

Support the show

This episode currently has no reviews.

Submit Review
This episode could use a review!

This episode could use a review! Have anything to say about it? Share your thoughts using the button below.

Submit Review