Content marketing is one of the few things that can help a small business build a loyal following and generate leads. This episode covers the basics, including content marketing 101.

Content Marketing 101

Content marketing is one of the few things that can help a small business build a loyal following and generate leads. This episode covers the basics, including content marketing 101, why it’s essential, and getting started.

This week’s episode we will share content marketing concepts and strategies to grow your influence, impact, and income.

Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.

• How to get started: plan your strategy
• Know your goal
• Know your target audience
• Preferred platforms and media
• Book recommendation: Thought Leaders Practice

Words of Wisdom

Typically, when I talk about consistency, it's within the category of goals. But your content marketing should have goals attached to it. If you want to reach your goals, you have to find that thing that you like to do enough that you're going to do it consistently. — Jen

You need to define your audience. Who is your audience? For most of us, as content creators and entrepreneurs, our audience is people who are like us. They may be one or two steps behind us, but they're on the same path. — Shelley

Breaking News

• LinkedIn Continues to See ‘Record Levels’ of Engagement, Revenue Up 34%
• Elon Musk Buying Twitter: Employees are Concerned

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Livecast Life: The Content Creator Lifestyle

How to livestream video, podcast, and blog every week at the same time to gain visibility and credibility for your online business.

Available on Amazon

Tweaks of the Week

• LinkedIn launches profile links for creators
• Creator programs: Creating a Successful Blog
• Publisher's guide to content organization

Inspirational Nugget

You are an amazing creator and we are here to support you. We’re thinking about starting a membership. If you would like to be involved as a founding member, please reach out to us.

Connect with Us

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

Connect with Shelley

Engineered by AGK Media Studio

• Connect with Shelley Carney
• Schedule a free consultation with AGK Media Studio
• New Mexico Day Trips

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