The content you make readily available to customers does the talking when your people are out of the room—is what you’ve provided able to do the heavy lifting between touchpoints?

David Hoare, VP of Content at ServiceNow, says content plays a critical role in the customer journey, from presales through renewals and everything in between. In this episode, David shares the data that proves technical documentation can drive sales and discusses how to present content seamlessly across your organization. Listen in to learn how to read the signals customers send through their interactions with your content.