Explore consumer behavior since COVID-19, what we know right now, and its business implications for the future.

Summary: Consumer Behavior

We dive into the new normal. How have things changed since COVID-19 and what does that mean for your business? That’s right. We’re going to talk about consumer behavior since COVID-19, what we know right now and its implications for the future.

If you’re looking for more information about getting started with digital marketing, please go to my digital marketing recommendations for small businesses.

Words of Wisdom

50% of US consumers report that they’re buying the majority of their items online. It’s not only an increase in online shopping. It means a broader range of products is being bought online. They’ve also found that 76% of smartphone users are more likely to purchase from companies whose mobile sites or apps allow them to make purchases quickly. So if you have a smartphone, you’re more likely to go shopping on your smartphone and you’re more likely to get frustrated if the buying process is difficult. You can no longer ignore having a mobile-friendly website, which is something I’ve been teaching for a long time. But now, you need to make the mobile e-commerce experience as quick and easy as possible. This is not going to change after COVID-19 is over. — Jen

Resources Mentioned

• Think with Google
• Are Recent Trends Here to Stay? Signals of a Mindset Shift

This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp