Podknife - Connecting CX to Product Marketing with Carla Guzzetti, Extreme Networks by Flourish CX

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Connecting CX to Product Marketing with Carla Guzzetti, Extreme Networks

Podcast |: Flourish CX
Publisher |: Zoomin Software
Media Type |: audio
Podknife tags |: Business,; Design,; Interview,; Management & Marketing,; Technology,; User Experience
Categories Via RSS |: Business,; Management,; Marketing
Publication Date |: Sep 02, 2022
Episode Duration |: 00:23:22

Are you tying customer experience to product marketing?

Carla Guzzetti, Vice President of Customer Experience and Product Messaging at Extreme Networks, says CX has to be cross-functional. In this episode, Carla shares how she and her team use initial research to impact design and truly understand the market and user value of their products. Listen in to learn how to differentiate your brand through design and create meaningful digital experiences for both your customers and your employees.

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