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Companies Inflate Their Twitter Follow Numbers

Podcast |: 60-Second Tech
Publisher |: Scientific American
Media Type |: audio
Podknife tags |: Science & Medicine,; Technology
Categories Via RSS |: Science & Medicine,; Technology
Publication Date |: Jun 15, 2012
Episode Duration |: 00:01:25

Many of the alleged Twitter followers for some companies are bots created by marketers to make the company look more popular. Larry Greenemeier reports

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