The NCAA College Basketball tournament kicks off Tuesday. Millions of Americans are expected to watch and bet on the NCAA College Basketball tournament that kicked off this week. According to a new survey from the American Gaming Association, 68 million Americans are expected to place over $15 billion in bets on the tournament this year. As sports gambling becomes increasingly popular on mobile platforms, colleges and universities are getting in on the action through multi-million dollar partnerships that allow companies to advertise on campuses.Investigations from The New York Times and the PBS Newshour found at least five major colleges (Michigan State, LSU, Maryland, University of Denver, and the University of Colorado) have partnered with companies like Caesar's Sports Book and PointsBet.We discuss what responsible gambling practices look like and what reporters found in their investigations.Want to support 1A? Give to your local public radio station and subscribe to this podcast. Have questions? Find us on Twitter @1A.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy