Ceanne Fernandes-Wong is the CEO and co-founder of Cocoon, the UK’s first luxury bag rental service. Cocoon’s collection consists of almost 1,000 styles from leading brands such as Chanel, Gucci, Fendi and Prada, alongside a vintage selection. Whitney Frances Falk is the founder and CEO of ZZ Driggs, a New York-based brand that offers fine furniture created by independent designers on demand, making it easy and affordable for consumers to rent, buy or both. They tell us about the opportunities for smart entrepreneurs who want to operate in a more sustainable, circular and ethical way.

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