Today I am coaching Sandra Hallnor who is a family photographer struggling to work out the best way to market her new product in readiness for her launch. How can she reach her ideal customer and what kind of content should she create that will be enticing but not overwhelming? How can she maintain consistency in content creation?In this episode we chat about:- How to break down the mountain of content ideas into simple bite-sized pieces that engage your audience where they are at and entice them to want more - Strategies for audience growth through multiple cross-promotion channels where the customer can be redirected to long-form content and further nurtured - Overcoming self-doubt mindset and removing the emotional attachment to your content- When overthinking can lead to under-delivering....remember, any content is better than no content and all content can be edited, repurposed or even deleted as your vision becomes clearer.SHOW LINKS:- Join my community: https://stephtaylor.co/community- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co