On this week's episode, Jesse and I sit down to dig in and explore some ideas around what drives people's desires and choices in their coffee. This conversation specifically came about after musing over the popularity of single serving pod machines. We also both work in positions where we try to open the doors of the world of coffee to people, and that means finding ways in which we can help others be more open to trying new things. It's all about desire and routine - and what you can do to influence your own experiences for the better. Oh, and there's a bit on our April Fool's shenanigans. Hosts: Joseph Robertson - Coffee Lovers Magazine - http://www.coffeeloversmag.com Jesse Nelson - Conduit Coffee - http://www.conduitcoffee.com