Christmas Movie Wars | Once Upon A Christmas Ratings Hit | 2
Podcast |
Business Wars
Publisher |
Wondery
Media Type |
audio
Podknife tags |
Business
History
Society & Culture
Categories Via RSS |
Business
History
Management
Publication Date |
Dec 06, 2021
Episode Duration |
00:22:34

In 1951, the founder of Hallmark Cards, the successful greeting card company, decides to get into television by sponsoring a live opera airing on Christmas Eve. It’s a success, and Hallmark becomes a regular sponsor of television programming for decades. But when they launch their own cable channel in the early 2000s, the picture isn’t so rosy. By 2005, they’re considering selling the channel, but once again Christmas programming saves the day.

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