How can you throw out the playbook and create your own rules? Christina Stembel, founder & CEO of Farmgirl Flowers never thought about being an entrepreneur until she saw an opportunity to bring beautiful and affordable flowers to the everyday person. Without any business education, she grew her company to a multimillion dollar business that is the only large scale, female founded and predominantly female run ecommerce flower company. She shares how to embrace the discomfort of the unknown, how authenticity makes your brand stand out, why you don't need the approval of investors, and how to go back to your roots and think outside the box. - Sign up for Cathy's retreat and get the early bird bonuses! Cathyheller.com/retreat - Follow Cathy on Cameo! Cathyheller.com/cameo - Buy Farmgirl Flowers at farmgirlflowers.com - Follow Farmgirl Flowers on Instagram @farmgirlflowers and Christina @christinastembel