On iC this week, Brandon sits down with Chris Emerson PhD of Level. Chris and his team have built one of the most interesting and innovative brands in the cannabis industry. Level is a cannabinoid company that focuses on creating targeted effects for consumers using unique + rare cannabinoids. THCA, THCV, CBG, CBN, and CBC are just a few of the unique cannabinoids you will learn about this week. Level recently raised their Series A and they have appx 30 people now on their team as they expand across California. This episode is all about cannabis science, unique cannabinoids and formulations, and how Level is educating consumers around this new product experience. Level is a great example of the evolution of cannabis. Tune in, listen up, and get acquainted with Chris and Level! Support for this episode comes from NorCal Cannabis Company, the most complete cannabis ecosystem in California. Market analysis, consumer segmentation, and first party data analytics are helping NorCal Cannabis shape the industry in new ways, every day. From cultivation to production, delivery, retail, brands and beyond...THIS is CANNABIS! To learn more, visit: “www.thefutureofcannabis.com” for more details. Want to Support Independent Cannabis Media? Want to promote your product or service to our audience of decision makers? Email hi@investingincannabis.tv