Colleen Schnettler, founder of HelloQuery, joins me for a wide-ranging discussion around the question of choosing the right product idea to commit to as an entrepreneur. 

Brian and Colleen recorded this conversation on November 17th, 2023.

Brian's update was recorded on March 8th, 2024.

• (00:00) - Colleen Schnettler
• (02:48) - Twitter, Conference, and Podcast friends!
• (04:30) - Transitioning between between ideas
• (05:15) - Joining TinySeed
• (06:14) - the ZipMessage to Clarityflow story (as of Nov 2023)
• (17:41) - Emotional Runway
• (19:06) - Choosing a product idea
• (22:53) - Converting a service into a SaaS
• (28:03) - Riding a wave
• (32:00) - Evaluating potential ideas
• (35:34) - Validating ideas before building
• (43:03) - Audience growth vs. not
• (47:10) - What are you optimizing for?
• (52:34) - Survivorship bias
• (54:12) - Looking back on mistakes
• (56:33) - Shipping tiny ideas

Brian's Product StudioMy product studio, Instrumental Products, is where I partner with SaaS companies, creators, and founders to take product ideas from concept to launched.  Got something to ship?  Let's talk!

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