When the Red Sox and Dodgers pull off the mega-deal of the winter, you discard show plans and talk about it. But then, you pull it together and get back on track for a classic offseason debate about Major League Baseball and #Branding. Does MLB do enough to sell its product to fans? Are baseball players intuitively too private to self-brand? Is it okay if MLB settles in as the 3rd-most popular US sport behind the NBA and the NFL? And what about Christian Yelich wanting to be a national icon? Would that kind of attention be good for the game? Plus, Alex give us all a reason to not care so much about the 2019 NLCS disaster as we look ahead to 2020 in the Chirp of the Week! Like what you hear? Subscribe/rate the show and send your friends our way! Follow Tara on Twitter: @tarawellman Follow Alex on Twitter: @alexcards79 Follow Birds on the Black on Twitter: @birdsontheblack Music Title: Alternative Mood Artist: Rodrigo Vicente