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China Inc‘s global PR challenges

Podcast |: The PRovoke Media Podcast
Publisher |: PRovoke Media
Media Type |: audio
Podknife tags |: Business,; Communication,; Interview,; Management & Marketing,; Public Relations
Categories Via RSS |: Business,; Business News,; Marketing,; News
Publication Date |: Nov 10, 2021
Episode Duration |: 00:35:28

Ogilvy PR China president Joe Yu and SVP Simon Webb join the PRovoke Media podcast to discuss how Chinese companies' international communications needs are changing amid heightened geopolitical tensions. The duo also explore the impact on China's goal of building stronger soft power, and the role that American agencies can play in the current environment.

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