Checking in on the broadcast TV upfronts in the age of streaming
Publisher |
KCRW
Media Type |
audio
Podknife tags |
Business
Hollywood
Movies
TV & Film
Categories Via RSS |
TV & Film
Publication Date |
May 17, 2019
Episode Duration |
00:04:44

While ratings for broadcast television continue to plummet, the annual ritual known as the upfronts soldiers on in New York. And despite the streaming takeover, the broadcast networks still do several billion dollars worth of business selling slots to advertisers. Old school broadcast TV remains one of the few safe places advertisers can reach millions of people. 

While ratings for broadcast television continue to plummet, the annual ritual known as the upfronts soldiers on in New York. And despite the streaming takeover, the broadcast networks still do several billion dollars worth of business selling slots...

While the upfront presentations were held in many of the same familiar places across New York City with the networks trotting out their latest offerings, there were some marked difference from previous years. For one, it's the first upfronts following Disney's acquisition of most of Fox, which means the Disney presentation went on for hours, only getting to ABC at the very end. Also, Disney announced that they'd be taking control of Hulu, which will give them yet another streaming platform. On the CBS side of things--one of the most famous elements of past upfronts a breakfast hosted Leslie Moonves. That didn't happen this year--the former CEO was ousted following sexual misconduct allegations. Instead, top CBS exec Kelly Kahl took the breakfast reins. He faced tough questions about the CBS show 'Bull,' and the decision to bring it back after star Michael Weatherly was also accused of inappropriate sexual behavior. 

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