Che Sharma is the founder and CEO of Eppo. It's a next gen A/B experimentation platform that helps product teams run tests that are reliably informative. He was previously an early Data Scientist at Airbnb, where he spent 5 years working on fraud detection, logging integrity, and mobile product analytics. The data science team grew from 5 to more than 80 while he was there. He got his Bachelors and Masters degrees from Stanford with a focus on Electrical Engineering and Statistics.In this episode, we cover a range of topics including:- How he entered the world of data - The concept of experimentation- How can data professionals setup a framework to run experiments- Storytelling- Reusable components- Creating customer empathy- The rise of data communities