Podknife - Charm Pricing: Why 9, 99, and 95 Work So Well by Voice Marketing with Emily Binder

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Charm Pricing: Why 9, 99, and 95 Work So Well

Podcast |: Voice Marketing with Emily Binder
Publisher |: Emily Binder
Media Type |: audio
Podknife tags |: Business,; Management & Marketing,; Technology,; Voice
Categories Via RSS |: Business,; Marketing,; Technology
Publication Date |: Apr 16, 2021
Episode Duration |: 00:04:26

Why is charm pricing so effective? Which digits in a price point increase the conversion rate? Why does $1.99 seem so much cheaper than $2.00? Here's the deal: it's all about perception and our lazy brains. Use this information to your advantage in whatever product you're selling whether retail, ecommerce, or SaaS.

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