From Obama’s effortless cool aura to Zelenskyy’s stoic defiance, charm and charisma have shown themselves to be game-changers in politics. Often dismissed as superficial, these qualities can shift public opinion, steer policy, and even swing elections. Today on The Bunker, Zing Tsjeng speaks with Julia Sonnevend, author of Charm: How Magnetic Personalities Shape Global Politics, to explore the power of charm global politics.     Buy Charm: How Magnetic Personalities Shape Global Politics through our affiliate bookshop and you’ll help fund The Bunker by earning us a small commission for every sale. Bookshop.org’s fees help support independent bookshops too.  We are sponsored by Indeed. Go to Indeed.com/bunker for £100 sponsored credit.      Support us on Patreon.   Written and presented by Zing Tsjeng. Producer: Liam Tait. Audio producer: Jade Bailey. Managing editor: Jacob Jarvis. Music by Kenny Dickinson. Group Editor: Andrew Harrison. THE BUNKER is a Podmasters Production.    Instagram | Twitter Learn more about your ad choices. Visit podcastchoices.com/adchoices