Charlotte Smith is THE Marketing and Mindset Coach for farmers. She’s also a shining example of why every niche deserves a specialized approach and a coaching program that takes the time to truly understand them. 

Having grown up in a farming family that also faced bankruptcy, after starting her family and following her corporate career path, Charlotte eventually returned to her farming roots. Armed with her marketing knowledge and a burning desire to make a difference, she embarked on a mission to modernize traditional farms and turn them into successful enterprises. Today, her impact has reached hundreds of farmers in the U.S. and beyond, giving them hope and a brighter future.

Charlotte tells us how she figured it out, faced her own mindset hurdles in building this business model for herself, and how she got herself on track to pay herself well over six-figures a year with a clean, trackable accounting system. 

This Week on the Get Paid Podcast:

• Finding purpose in bankruptcy and overcoming the stereotype that farmers have to struggle to get by

• How she helps farmers find multiple ways to make money and how that could apply to any niche business

• A journey from farming to corporate to online marketing and coaching

• How relationship building aids your pricing and why you should charge higher prices for products that may be cheaper elsewhere

• Showing up real in person and online and how that impacted how her audience connects with her

• The way shame shows up in a business, even successful ones

• How she reached a 500k year in 2022 and payed herself well

Mentioned on the podcast:

• 200k Mastermind

Connect with Charlotte Smith:

• Website

• Instagram

• Facebook

• Podcast

Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.

Now, it’s time to go get yourself paid.