Multiplatform guru Jon Aird, senior producer of the Psychoville website, talks about extending the characters out of this dark comedy and into their own websites. Keri Davies, scriptwriter and web producer, tells us of his experiences of The Archers and the newly created spin-off Ambridge Extra on BBC Radio 4 Extra. Derren Lawford offers his insights gained as exec producer of BBC Three’s Jail Tales. An ambitious mix of multiplatform content about what it's like to be young and in prison, Jail Tales consists of a series of viral YouTube videos, short films, animated shorts and music performances. Derren is currently the commissioning editor for Global iPlayer at BBC Worldwide.