This episode currently has no reviews.
Submit ReviewAs a constantly evolving creator, nothing is ever written in stone. Just ask Hollie Arnett, brand strategy coach for creators and founder of Maker & Moxie. A master of branding, Hollie passed the ultimate test by successfully rebranding a difficult client: herself.
Beginning her business as a designer and typographer, Hollie picked her original name quickly. But as she evolved from designer to brand strategist, it was clear the name no longer served her purpose.
The name was beginning to impact her SEO, her ability to stand out in a crowded marketplace, and her ability to share her story. So she took the plunge and started fresh.
If you’re a creator who's scared to start over, Charli, Haley, and Miguel talk with Hollie about navigating those fears, rebranding the right way, and picking the perfect name for your business.
“When you’re deciding between your personal name or a business name, it’s about what your goals are and how your name is going to fit in with those goals.” ~ @holliesgotmoxieMain takeaways
Connect with our hosts
Links
Got a story to tell on The Future Belongs to Creators podcast?
We'd love to have you on the show to talk about successes or failures you've experienced on your creator journey. Submit your story here!
Start building your audience for freeWith ConvertKit landing pages, you can build a beautiful page for your project in just a few minutes. Choose colors, add photos, build a custom opt-in form, and add your copy. All without writing any code! Check out landingpages.new to get started.
Stay in touch
As a constantly evolving creator, nothing is ever written in stone. Just ask Hollie Arnett, brand strategy coach for creators and founder of Maker & Moxie. A master of branding, Hollie passed the ultimate test by successfully rebranding a difficult client: herself.
Beginning her business as a designer and typographer, Hollie picked her original name quickly. But as she evolved from designer to brand strategist, it was clear the name no longer served her purpose.
The name was beginning to impact her SEO, her ability to stand out in a crowded marketplace, and her ability to share her story. So she took the plunge and started fresh.
If you’re a creator who's scared to start over, Charli, Haley, and Miguel talk with Hollie about navigating those fears, rebranding the right way, and picking the perfect name for your business.
“When you’re deciding between your personal name or a business name, it’s about what your goals are and how your name is going to fit in with those goals.” ~ @holliesgotmoxieMain takeaways
Connect with our hosts
Links
Got a story to tell on The Future Belongs to Creators podcast?
We'd love to have you on the show to talk about successes or failures you've experienced on your creator journey. Submit your story here!
Start building your audience for freeWith ConvertKit landing pages, you can build a beautiful page for your project in just a few minutes. Choose colors, add photos, build a custom opt-in form, and add your copy. All without writing any code! Check out landingpages.new to get started.
Stay in touch
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