If you haven't heard, GPT-3 is a machine learning model that can write text. Text that looks like a human wrote it—almost out of thin air. The real opportunity is in the ease of use. GPT-3 doesn't replace your writers. It augments them, making writing faster and more accessible without compromising your results. The last thing you want to do is compromise the quality of your content because copy is an exponential business multiplier. The more you can apply it, the more business you'll get. Despite advances in technology, one thing that hasn't changed is that people still talk about products and services—and what they say matters.