Hello my beautiful Woman Inc. listeners! Katerina Schneider is Founder and CEO of Ritual, a personal health brand bringing a new level of transparency to the health and wellness industry. While pregnant and in search of a prenatal she could trust, Katerina took matters into her own hands and pioneered a new standard of high-quality multivitamins and supplements that are backed by science and Made Traceable, openly sharing the science and sourcing. Now as one of the most trusted brands in the category and one of few supplement companies to be a Certified B Corporation, Ritual has had more than a million customers and has the top selling online prenatal multivitamin. Katerina has been honored on Forbes 30 Under 30, EY Entrepreneur of the Year, Inc 100 Female Founders and Marie Claire’s New Guard 50. Prior to founding Ritual, Katerina was a venture partner, managing a portfolio of over 70 tech investments including Spotify, Uber, Dropbox, and Warby Parker. She previously served as Head of Global Innovation at Atom Factory and as Global Lead of Digital Innovation at Universal Music Group. This is the book we reference: https://www.amazon.com/Art-Happiness-Handbook-Living/dp/1573227544