Podknife - Centering Outside the Safety of RSS by Sounds Profitable: Adtech Applied

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Centering Outside the Safety of RSS

Podcast |: Sounds Profitable: Adtech Applied
Publisher |: Bryan Barletta,; Podnews LLC,; Sounds Profitable
Media Type |: audio
Podknife tags |: Advertising,; Business,; Interview,; Management & Marketing,; Tech News,; Technology
Categories Via RSS |: Business,; Technology
Publication Date |: Dec 14, 2022
Episode Duration |: 00:48:09

Building an app for podcast listeners is a tough sell in this world where Spotify and Apple are so dominant. But Realm has been in the game for a while and have a dedicated fan base – both of the app they launched years ago and the content that’s contained therein. In this episode, Bryan Barletta speaks with Rachel Prisock, head of data and engineering at Realm, about building, maintaining, and utilizing the app as an audience engagement and measurement tool.

Listen to learn about:

How Realm got its start in podcasting
Why the app model works for Realm (but isn’t as successful for other publishers)
How Realm might evolve
Realm’s strategy for partner content
The role of the Super Fan in their strategy

Links:

Credits:

Hosted by Bryan Barletta and Arielle Nissenblatt
Sounds Profitable Theme written by Tim Cameron
Edited by Reece Carman and Ron Tendick
Assembled by Spooler Media
Hosted on Omny Studios
Additional help from Gavin Gaddis

See omnystudio.com/listener for privacy information.

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