Car manufacturers like Mercedes-Benz and Volkswagen are developing artificially intelligent (AI) virtual assistants that can enhance the driving experience. Mercedes-Benz has introduced the MBUX virtual assistant, which can provide a hyper-personalized experience by making relevant suggestions to the driver. Volkswagen is incorporating Chat GPT into its IDA voice assistant, allowing drivers to have enriched conversations and control car features. However, some experts raise concerns about the focus on AI systems, arguing that automakers should prioritize styling and reliability. Privacy and the convenience of voice commands are also concerns. Despite these concerns, automakers believe virtual assistants can benefit consumers and are continuously evolving the technology.