Hello, Looking Forward listener!

Over 700 million people-- yes, that's MILLION-- around the world are on LinkedIn to let others know about who they are and what they do, network and connect, find new jobs or careers, market, sell, learn, and lots more.

Today we’re going to discuss that huge, growing, and evolving professional network on the Internet, LinkedIn. In Part 1 of this two-part series, we’ll cover such things as… LinkedIn’s early days, how it’s evolved over the years, how COVID-19 has affected LinkedIn’s membership and use, and what changes we might expect to see on LinkedIn in the future.

Next time, in Part 2 of this series— we’ll speak about some of the many opportunities LinkedIn offers to its members, whether you are an entrepreneur, career or job seeker, marketing or salesperson, or just looking to make important connections. We’ll also discuss some of the strategies you can employ to use LinkedIn in the best way possible.

To do all this, we’ve brought on an exceptional guest expert. She’s Tracy Enos. With over 20 years of skilled experience, Tracy Enos serves a wide variety of clients including entrepreneurs, small to mid-sized companies, start-up ventures and Internet media organizations. A seasoned business and internet media coach, Tracy drives core business processes for the clients she serves, including LinkedIn Training, Social Media, Book Marketing, and Public and Media Relations.

In the past several years Tracy has consulted 1000's of business owners, companies, coaches, authors, service professionals, sales teams and entrepreneurs on how to use LinkedIn to generate leads, become the authority in their industry, and stay front-of-mind with their clients.

Tracy is known globally for her LinkedIn knowledge and training with clients in the U.S., Canada, Australia, Israel, and the U.K. Her consulting expertise has netted her clients speaking engagements, media attention, guest articles in major publications and trade magazines, and millions of dollars in new business.

Tracy is also the author of the book, LinkedIn Publishing to Profits: A Simple 5-Step System to Attract High Paying Clients, Media Attention, & Speaking Engagements.

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