Podknife - Cannes: The data-driven PR industry, with Weber Shandwick (Ep. 168) by The PRovoke Media Podcast

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Cannes: The data-driven PR industry, with Weber Shandwick (Ep. 168)

Podcast |: The PRovoke Media Podcast
Publisher |: PRovoke Media
Media Type |: audio
Podknife tags |: Business,; Communication,; Interview,; Management & Marketing,; Public Relations
Categories Via RSS |: Business,; Business News,; Marketing,; News
Publication Date |: Jun 19, 2019
Episode Duration |: 00:32:00

The Holmes Report sits down with Weber Shandwick chief digital officer Chris Perry and X Practice EMEA/APAC president Hugh Baillie to discuss how data and analytics are reshaping the PR industry in general, and Weber Shandwick in specific. In a wide-ranging conversation with Arun Sudhaman, the duo also discuss Weber Shandwick's new 'We Solve' positioning, and why this doesn't indicate a departure from PR's traditional storytelling strengths.

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