Ocean Spray’s farmers are responsible for 65% of the world’s cranberries. It’s not a publicly traded company. It’s not a traditional private company, either. It’s a cooperative founded nearly a century ago and owned by roughly 700 families. WSJ’s Ben Cohen tells the story of how the cranberry got into the can, and how the company is planning for a future beyond your Thanksgiving table.  Further Reading: - These People Are Responsible for the Cranberry Sauce You Love to Hate  Further Listening: - Are Rotisserie Chickens 'Inflation-Proof'?  - The Twinkie: From Bankruptcy to Billions  Learn more about your ad choices. Visit megaphone.fm/adchoices