Welcome back to another enlightening episode of "Let's Be Blunt with Montel." We’re thrilled to have David Paleschuck, a branding expert who’s worked with giants like American Express, MasterCard, PepsiCo, and Microsoft, joining us. Since venturing into the cannabis industry in 2012, David has become a pioneer in cannabis branding and marketing.

In this episode, David and Montel discuss the intricate language of cannabis, examining how words shape perceptions, influence legislation, and either unify or divide us. With his new book, "Cannabis vs. Marijuana: Language, Landscape, and Context," David dives deep into the significance of cannabis terminology and its impact on society.

Key Points:

• David's transition from mainstream brand-building to cannabis branding
• Insights from "Branding Bud: The Commercialization of Cannabis"
• The motivation behind "Cannabis vs. Marijuana" and why the distinction between these terms matters
• How language evolution impacts legal and social frameworks surrounding cannabis
• Examples of misused words within the industry
• Implications of the DEA potentially reclassifying cannabis
• Navigating linguistic challenges in branding and marketing within the cannabis industry
• Media's role in shaping cannabis terminology
• Effective marketing strategies amidst advertising restrictions
• Innovative products in the cannabis marketplace
• Future predictions for the evolution of cannabis globally

David's expertise and insights make this episode a must-listen for anyone involved in or curious about the cannabis industry. Tune in to understand how language plays a crucial role in shaping the future of cannabis. Listen now and be sure to grab a copy of David's latest book, "Cannabis vs. Marijuana: Language, Landscape, and Context," to stay ahead in the cannabis conversation.

Stay informed, stay elevated, and keep the conversation going.