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Candidates turn to TikTok to woo young voters
Podcast |
Marketplace Tech
Publisher |
Marketplace
Media Type |
audio
Categories Via RSS |
News
Technology
Publication Date |
Oct 26, 2022
Episode Duration |
00:06:59

TikTok, with its quirky dances, is sometimes thought of as a Gen Z platform. Yet if you use the app, you’ve probably come across videos from distinctly older political candidates. Since 2020, the number of users on TikTok has increased by about 40%. And candidates have taken note. They post TikToks to reach younger audiences, make themselves seem likable and encourage people to vote.

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