Podknife - Can values-based marketing go too far? by The Marketing Companion

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Can values-based marketing go too far?

Podcast |: The Marketing Companion
Publisher |: Mark Schaefer
Media Type |: audio
Podknife tags |: Business,; Comedy,; Management & Marketing
Categories Via RSS |: Business,; Careers,; Marketing
Publication Date |: Apr 28, 2019
Episode Duration |: 00:36:30

Values-based marketing is a hot topic. Aligning with customer values is an important consideration but what happens when a company starts to act more like a non-profit? A fascinating discussion! Hosts Mark Schaefer and Brooke Sellas also demonstrate ASMR live, look at the retail apocalypse and show why Dell CCO Karen Quintos is a great marketing leader.

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