Can Bud Light Still Be the Beer for Everyone?
Podcast |
The Journal.
Media Type |
audio
Categories Via RSS |
Business News
Daily News
News
Publication Date |
May 08, 2023
Episode Duration |
00:22:13
Last month, Dylan Mulvaney, a transgender influencer, posted on social media about a personalized can of Bud Light the brewer sent her as a gift. A boycott ensued. WSJ’s Jennifer Maloney unpacks what the maker of Bud Light is doing to stem a sharp drop in sales and to support front-line teams bearing the brunt of the backlash. Further Reading: -Bud Light Maker Compensates Workers Targeted in Dylan Mulvaney Backlash  -Bud Light Maker Offers Distributors Free Beer, More Ad Spending After Dylan Mulvaney Backlash  -How Bud Light Handled an Uproar Over a Promotion With Transgender Advocate  Further Listening: -The Great Beer Battle of 2019  Learn more about your ad choices. Visit megaphone.fm/adchoices

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