California has been a leader in consumer data privacy law. But those protections don’t mean much if they’re not being enforced. So, under a sweeping voter initiative that took effect this year, the state has created an agency dedicated to the task. It’s the first of its kind in the U.S., which, unlike Europe, has no comprehensive federal data privacy regulation. Marketplace’s Meghan McCarty Carino spoke with Ashkan Soltani, the executive director of the new California Privacy Protection Agency. He said one of his goals is to educate the public about their rights under the newly expanded California Privacy Rights Act.