California is advancing regulations on the use of artificial intelligence (AI) by businesses, with the aim of protecting personal privacy. The rules, which apply to companies with annual revenues exceeding $25 million or processing data from over 100,000 Californians, require businesses to notify individuals before using AI and prohibit discrimination against those who opt out of interacting with AI models. The regulations also demand risk assessments by employers or contractors to evaluate the performance of AI technology. However, organizations have voiced concerns about potential loopholes in the rules that could allow companies to evade accountability. The final vote on the rules is expected to take place in about a year.