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Business Weekly: How influencers break the internet
Media Type |
audio
Categories Via RSS |
Arts
News
News Commentary
Society & Culture
Publication Date |
Jan 10, 2022
Episode Duration |
00:43:22
Olivia Yallop is a strategist, creative and trend analyser, whose new book Break the Internet lifts the lid on how the influencer economy works. She speaks with Carl Miller, Research Director of the Centre for the Analysis of Social Media at Demos about her approach to creating the book, which included visiting a VIP influencer party with a million-follower policy and a trip to influencer bootcamp along the way. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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